B&Bs Launch Digital Postcard Campaign That’s Good Enough to Eat
Newberg, Oregon B&B joins more than three dozen inns dotting the U.S. and beyond are coming together to offer a slice of comfort with recipes for baked apple goods that quarantined travelers can make at home in a nod toward National Apple Pie Day.
Inns, beds and breakfast and boutique hotels across the country, including Newberg, Oregon inn, Chehalem Ridge Bed & Breakfast, are sending some sweet messages to guests across the web and baking in some comfort, as part of a new ‘Wish You Were Here’ digital postcard campaign. Each postcard features a photo of an apple pie, edible apple roses, baked apple, or other apple treat, as a way to mark National Apple Pie Day on May 13.
“We are doing all that we can to engage with our guests in these social-distancing times” said Kristin Fintel, owner of Chehalem Ridge Bed & Breakfast in Newberg, a beautiful town in Willamette Valley’s wine country just outside of Portland, OR. “If we can’t host them in our B&B right now, we can try to bring the B&B experience into their homes, one recipe at a time.”
The new promotion includes 43 recipes, which the innkeepers will share via email, e-newsletter, and social media – culminating in batches of tweets, each inn individually sharing its entire recipe in 280-characters or less on May 13.
“We are known for adding a twist to your normal breakfast experience,” Fintel continues. “Our take on apple pie is our Baked Apple. Inside our oven-warmed apple, you’ll taste the familiar flavors of cinnamon, brown sugar, clove and cardamom, plus maybe something you might not expect, locally-grown hazelnuts.”
Chehalem Ridge B&B joined the movement as a way to ‘digitally un-distance’ and forge a connection with the travelers that they wish could be sitting across the table, not on the other side of a computer screen. Like many of the properties involved, Chehalem Ridge B&B is presently closed, as mandated by the Oregon stay-at-home order because of the COVID-19 pandemic. Chehalem Ridge B&B is preparing for eventual guests with refinements to their service and building to keep employees and guests safe.
About Still Inn Business
STILL INN BUSINESS, a preparedness campaign that launched in April in a show of camaraderie to help the small business owners of independent Bed & Breakfasts, and Inns stay visible in the travel and hospitality space and boost economic optimism. The pro bono campaign, led by Bed & Brunch PR, has more than 270 members and continues to grow daily. All 43 recipes, images of postcards, food photos, and property photos are available upon request. These are the 42 properties (+1 lodging association) with Pinterest-worthy postcards. View them all here: https://stillinnbusiness.com/wish-you-were-here
About Chehalem Ridge Bed & Breakfast
Founded in 2007 by innkeepers Kristin and Curt Fintel, Chehalem Ridge B&B offers exemplary hospitality, extraordinary views and an exceptionally Oregon experience. Perched on eight acres atop Chehalem Mountain overlooking the Willamette Valley and Coast Range, the inn’s four guest rooms and one suite, all with en suite bathrooms, offer a peaceful retreat between adventures with spectacular views of both mountain and valley. More than 100 wineries are within a 20-minute drive of the contemporary house. Kristin, a former pastry chef, has been hailed by past guests for her mouthwatering gourmet breakfasts, housemade treats and jams, immaculate housekeeping skills, and charmingly quirky sense of humor. More information can be found at www.ChehalemRidge.com or by calling 503.538.3474.